Construction of Virtual Beauty Consultation Service Model

The core positioning of virtual beauty consultation is to provide personalized beauty solutions for home scenarios, covering skincare consultation, makeup guidance, product use Q&A and other services, suitable for office workers, mothers and other groups. In the implementation process, a standardized “appointment – preparation – consultation – follow-up” process should be established. Users can make appointments through the official website or mini-program, select the consultation type and consultant, and fill in basic information such as skin type and needs. Before the consultation, the consultant should sort out the communication ideas in advance and prepare product materials and makeup cases. The consultation is carried out in the form of one-on-one video, with a duration of 20-30 minutes. The consultant observes the user’s skin condition through the video, provides targeted solutions, and explains makeup techniques through step-by-step demonstrations. After the consultation, a summary report including product recommendation list and skincare steps should be sent to the user, and exclusive discount coupons should be attached to promote product purchases. In terms of technical support, a stable video conference system should be selected to support screen sharing and recording functions, and a customer information management system should be built to securely store consultation records. In terms of promotion, the service can be promoted through social media and KOL cooperation, and linked with offline stores to increase service penetration.