Case
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Analyzes Shiseido's case of improving the efficiency of full-link user operations by integrating online and offline data and optimizing user journeys through digital transformation.
Shiseido – Digital Transformation Drives Full-link User Operation Upgrade
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Analyzes Florasis' successful case of cultural export of domestic beauty by taking Oriental aesthetics as the core, through product design, cultural marketing, and precise overseas layout.
Florasis – Oriental Aesthetics Going Global
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Examines Sephora's case of building a diversified beauty retail ecosystem through an "online-offline integration" strategy, integrating products, services, and member systems.
Sephora – Construction of an Omni-channel Beauty Retail Ecosystem
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Analyzes how Winona, focusing on the niche sensitive skin track, became a leading brand in sensitive skin care through industry-university-research cooperation, medical endorsement, and scenario-based marketing.
Winona – Leading the Sensitive Skin Professional Track
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Examines how the affordable cosmetics brand ColourPop achieved market breakthrough with annual revenue exceeding $100 million through social media marketing, IP co-branding, and the DTC model.
ColourPop – Social Media-driven DTC Breakthrough in Affordable Cosmetics
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Analyzes Lancôme's innovative case of reshaping the offline shopping experience of high-end beauty by integrating AI, digital instruments, and customized services through its first global technology flagship store.
Lancôme – Technology Empowers Offline Experience, Innovative Practice in High-end Beauty Retail
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Breaks down Mao Geping's private domain operation case, which achieved 1.51 million members, 32% private domain revenue contribution, and 99.67% repurchase rate for supreme members through member stratification, omni-channel synergy, and professional services.
Mao Geping – Refined Private Domain Operations, the Growth Code of High-end Domestic Beauty
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Examines Proya's full-dimensional ESG practices across products, production, and governance, which led to its upgrade to AAA-level in China Securities ESG Rating, setting a model for sustainable development of domestic beauty brands.
Proya – ESG Full-link Implementation, a Benchmark for Sustainable Development of Domestic Beauty Brands
