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Lancôme – Technology Empowers Offline Experience, Innovative Practice in High-end Beauty Retail
To meet the high-end consumers’ demand for personalized and immersive experiences, Lancôme opened its first global technology flagship store on the Champs-Élysées in Paris. With a 300-square-meter two-story space, it created a new retail scenario of “technology + aesthetics”, redefining the offline service standards for high-end beauty. The core highlight of the store was the in-depth integration of digital technology and services: it was equipped with a skin tone detector that accurately matched foundation shades through AI algorithms and mobile device technology; it offered Le Teint Particulier customized foundation services, where high-speed machines prepared exclusive foundations for consumers on-site, realizing the personalized demand of “one shade for one person”.
The cosmetics area introduced Modiface virtual makeup mirrors, allowing consumers to try different makeup looks online without applying makeup. At the same time, regular makeup masterclasses were held to strengthen professional attributes. The skincare area was equipped with devices such as skin youth index testing and Lancôme skin detector, which evaluated skin conditions through data analysis and customized exclusive skincare plans for consumers. In addition, the second floor of the store set up a French-style SPA area, providing exclusive luxury care services of the brand to further enhance the high-end experience. By empowering with technology, Lancôme upgraded offline stores from “sales terminals” to “immersive experience centers”, realizing in-depth interaction between the brand and consumers and strengthening its high-end brand image.