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Winona – Leading the Sensitive Skin Professional Track
Against the backdrop of severe homogenization in the beauty market, Winona accurately positioned itself in the sensitive skin care track, building a strong brand barrier relying on professional medical endorsement and technological research and development, and becoming a benchmark in the niche field of domestic beauty. The brand’s core competitiveness originated from profound industry-university-research accumulation: it collaborated with multiple research institutions such as Kunming Medical University, focusing on the research and development of characteristic Yunnan plant ingredients (such as Prinsepia utilis Royle and Portulaca oleracea), launching core products with the effect of repairing the skin barrier, obtaining multiple national patents, and forming a differentiated technological advantage.
Professional endorsement was the key to winning consumer trust. Winona actively participated in dermatological clinical research, and its products were clinically verified by multiple top three hospitals, included in the “Guidelines for the Diagnosis and Treatment of Sensitive Skin in China”, and became a domestic brand recommended by dermatologists. In terms of marketing, the brand accurately covered sensitive skin user scenarios: online reaching users through dermatologist live broadcasts and sensitive skin care popular science content; offline cooperating with medical institutions to carry out sensitive skin free clinic activities, strengthening the professional image. At the same time, it launched special products for niche scenarios such as post-medical beauty repair, further expanding the market boundary. Through the strategy of “professional research and development + medical endorsement + scenario deep cultivation”, Winona successfully occupied the minds of sensitive skin users and achieved leadership in the niche track.