Case

Examines Sephora's case of building a diversified beauty retail ecosystem through an "online-offline integration" strategy, integrating products, services, and member systems.

Examines how the affordable cosmetics brand ColourPop achieved market breakthrough with annual revenue exceeding $100 million through social media marketing, IP co-branding, and the DTC model.

Analyzes Lancôme's innovative case of reshaping the offline shopping experience of high-end beauty by integrating AI, digital instruments, and customized services through its first global technology flagship store.

Analyzes how the iconic beauty brand Glossier, centered on users, grew from 4 products to a $1.2 billion brand through the DTC model, community operations, and user co-creation.