Case

Analyzes Shiseido's case of improving the efficiency of full-link user operations by integrating online and offline data and optimizing user journeys through digital transformation.

Analyzes how Winona, focusing on the niche sensitive skin track, became a leading brand in sensitive skin care through industry-university-research cooperation, medical endorsement, and scenario-based marketing.

Analyzes Lancôme's innovative case of reshaping the offline shopping experience of high-end beauty by integrating AI, digital instruments, and customized services through its first global technology flagship store.

Breaks down Mao Geping's private domain operation case, which achieved 1.51 million members, 32% private domain revenue contribution, and 99.67% repurchase rate for supreme members through member stratification, omni-channel synergy, and professional services.