Case

Analyzes Florasis' successful case of cultural export of domestic beauty by taking Oriental aesthetics as the core, through product design, cultural marketing, and precise overseas layout.

Analyzes how Winona, focusing on the niche sensitive skin track, became a leading brand in sensitive skin care through industry-university-research cooperation, medical endorsement, and scenario-based marketing.

Examines how the affordable cosmetics brand ColourPop achieved market breakthrough with annual revenue exceeding $100 million through social media marketing, IP co-branding, and the DTC model.

Examines Proya's full-dimensional ESG practices across products, production, and governance, which led to its upgrade to AAA-level in China Securities ESG Rating, setting a model for sustainable development of domestic beauty brands.